Founded in 2010, DoubleRecall helps publishers increase the profitability and efficiency of their paywalls by monetizing social, search and email traffic with simple engagement ads. We are a 2011 graduate of Y Combinator and are based in New York, NY. DoubleRecall is a private company backed by Y Combinator, Start Fund, SV Angel, Digital Garage, Itochu Ventures, Mentor Equity and TEEC Angel.
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On 2 November 2010, we (like many others) read in astonishment as it was announced that The Times (UK) had lost 62% of their website traffic and 90% of their page views within two (2) months of implementing a paywall.
This was insanity.
There had to be a way for publishers to provide the quality content readers want (but aren't necessarily ready yet to pay for online) in a way that is beneficial for the publisher and their advertisers... Read more →
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DoubleRecall is a patent pending technology